RTC Connects and FSE Group

Many growing businesses wait too long before looking for funding. By then, the process can feel urgent, distracting and harder to manage.

In this RTC Connects conversation, Cheryl Weeks from the FSE Group explains how founders can approach funding with more confidence and less pressure. She shares why realistic forecasts matter, why lowballing the ask can hold a business back, and why investors look closely at the management team, not just the product.

The conversation also explores the value of collaboration across the Thames Valley, from banks and advisers to universities and growth hubs.

For founders and executive teams, it is a practical reminder to ask for help sooner, keep the story simple and build relationships before the runway gets tight.