RTC Connects and Measurable Energy

Many businesses talk about sustainability, but Dan Williams’ story is about turning purpose into a product customers will actually buy.

In this RTC Connects conversation, the co-founder and CEO of Measurable Energy explains how a Reading-based climate tech business is tackling wasted energy in buildings through AI-enabled power sockets and control systems.

He shares why “small power” can represent a much bigger opportunity than people realise, and why sustainability still has to connect to return on investment. He also explores co-founder dynamics, scaling from research into a professionalised business, raising investment, international growth and the challenge of building hardware in the UK.

For founders and leadership teams, it is a practical look at purpose, product discipline, investment, people and the shift from invention to scale.